Web series are probably the most difficult of these categories to conceptualize and produce, but they’re so fun and unique that we can’t help but recommend producing them. Think of these as short, script videos that take place in or revolve around your business and brand. 

A local dairy could make a series called The Milkman chronicling the adventures of a delivery driver. Or an auto shop could make a series about the shenanigans of the mechanics. Or an independent cinema could have a series about their boneheaded employees, but I wouldn’t know anything about that…

The runtime for each series video should be very short so your social media followers will stick around to watch your new masterpieces. Also, the content is serialized (whether it’s a continuous story or a series of one-off episodes is up to you).