A great way to attract new business is to have existing customers sell your brand for you. When potential customers see how enthused and passionate your existing customers are, they’re likely to imagine that they’ll have the same experience.

Have an existing customer on camera rave about how much they swear by your product or service. Show that customer using the product or telling a monumental story about how they couldn’t have done it without you. That’s what will excite new customers about your brand. And of course, including your best customers is the perfect way to show how much you appreciate them!