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BTS VIDEO
If you have an interesting process behind the development, manufacturing, or distribution of your good or service, show it! Your audience will love to see the craftsmanship that goes into what you make.
This is especially great for artisans of all sorts. Show how you hand craft each individual product or how you source your ingredients. The more you can involve your customers in your process, the more invested they will be in your product or service.
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