Company culture videos have two unique purposes. First, they highlight the ethos of your company to potential customers. The intention here isn’t to sell a product or service, but to market your brand as a whole.

Second, culture videos are great for attracting new talent. Sometimes you need to market your brand not to new customers, but to potential new employees, which can be essential for growing your business. One of the best ways to do this is to capture your most passionate employees on camera.