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The Explainer Video

If your business offers a service or good that isn’t immediately understood, an explainer video on your homepage or a landing page may be just what you need. These videos typically feature animation with a voiceover that explains what your business offers for the audience.
Explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are equally appropriate. 

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