The purpose a product demonstration video is to flaunt your product or service to your audience. It differs from an explainer in that you’re not explaining how the product works, but rather showing off its features, perks and benefits.

Product demonstration videos typically feature a charismatic host that speaks passionately about the product, but animated videos work well, too. Don’t be afraid to get creative with product demonstration videos! Some of the best product demonstrations show off the brand in ridiculously hyperbolic ways, like this insane zoom lens from Canon.